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Cases Team Contact

Case Just Eat Takeway – Community Building

28 June 2022 by Jolien

Question
“How can we globally connect JETsetters, working at one of JET’s offices, to each other and the organization?”

Background
JET is home to a lot of JETsetters (employees who moved abroad for their work). The pandemic broke out at a time when JET had just experienced a sharp rise in employee numbers. During this period of social distancing, the organization was faced with the challenge of connecting this group of colleagues with each other and the organization.

At five locations (Enschede, Amsterdam, Berlin, Canada, and the United Kingdom), we created five “JETsetter communities.” We started with a pilot community in Enschede, where we tested all our ideas and implementations. Eventually, this grew into five communities.

Our approach
Using two design sprints, we, together with the project team (members of the community), filled in the community-building canvas. Together, we mapped out the needs, established the tone of voice, and set up the first activities and initiatives.

During this project, we started with community building. At every location, the project team was the link between the community team (community manager and country advocates) and the community. This ensured short distances between us and the target audience, allowing us to quickly shift gears between needs and actions.

In the project-team meetings, we spoke of the changing needs, held brainstorms about new initiatives, and divided the actions.

The result
We developed various new initiatives to support the JETsetters with their move to a new country (such as welcome meetings, practical help, and video and podcast series with information). We organized online activities (online game nights, pub quizzes, and cooking workshops) and offline activities (city walks, cycling tours, and Friday-afternoon drinks). Each quarter, we hosted a radio show to globally connect the five communities with each other.

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