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Question
The Zorgcirkel asked Frisse Blikken to help its new strategy (“de Koers” and its associated promises) land among its top-100 employees during a two-day live event.

We co-creatively worked on a two-day event that drew employees into a storyline from start to finish, ultimately ending by returning a promise to the organization. After all, promise is debt. The beautiful Lunet aan de Snel was the setting for the event; one which had people reminiscing for a long time to come.

Background
The client wanted to organize a two-day event in which fun, playfulness, and connection were central themes. The first thing we did was create a construction group made up of Frisse Blikken and Zorgcirkel employees, thus ensuring the involvement of the target audience. What were their requests of the program? What were no-goes? And with what kind of feeling would they like to leave the two-day event? In short, it was time to brainstorm!

Over the course of two long sessions, the concept for the program – in which fun, play, and connection were to be key components – was drafted. The decision was made to create five serious games, an activation campaign to clarify the theme of the two-day event, and end the event with a bang.

Our approach
Frisse Blikken took charge of the process of co-creatively developing the serious games. Creating one serious game is challenging, but this time we needed to create five! 

From a digital team connector, a visualization game about the Zorgcirkel of the future, a wheelchair game about leadership, a listening game with input from six stakeholders, up to a four-hour-long game with associated game authors – things at the Fort couldn’t get much crazier than this!

In any case, that was the initial idea. Now was the time to start building.

Divided over sub-teams, we worked hard on the development of the games – always with design, develop, deliver as our credo. On top of this, the activation of the two-day event and all practical matters related to the stay of one hundred employees at the Fort had to be prepared. In short, there was plenty to do. 

After weeks of hard work, the games were ready to be tested by the construction group. We tested the wheelchair game on Frisse Blikkens car park and tried out the online listening game among the stakeholders. After the games had been tested, some final modifications were made to finish the games.

The time had now come to invite the one hundred Zorgcirkel employees to the Fort der Beloften. A two-day event full of fun, play, and connection – this was the red thread we wanted to already create during the activation. 

Employees had to, for example, solve a puzzle to ascertain the “save the date,” and podcasts and teasers were used to hint about the location and the two-day event. In the end, nobody knew what to expect from the two days. 

After employees’ arrival in Schalkwijk, the time had come to dive into the jampacked program. Over the course of two days, all employees played the games we’d created, and there was plenty of time for connection, shared breakfasts, lunches, and dinners. 

In between the games, participants could paint, join a game of “Mega Jenga,” or go on a beautiful walk (which, of course, could be done alone by bringing along one of the conversation starters we had designed). On top of this, participants could write on a so-called “wall of compliments,” where each employee had his or her own envelope that others could fill with compliments, tips, or other remarks. After two days of play, the time had come for the teams to transform their own promise into a shield. […] This shield was painted by the teams themselves and the associated explanation of their own promise was shared with the other employees. In the end, a comedian sang a self-made promise song before sending everyone on their way back home.

The result
This two-day event was a tremendous creative challenge for both the Zorgcirkel and Frisse Blikken. The development of a strategy-activation campaign, the creation of five serious games, as well as taking on responsibility for one hundred employees at a live location was no small task. 

But with an NPS score of 9.5 and many glowing reviews from its participants, we can conclude in no uncertain terms that the strategy activation at the Fort der Beloften was a great success.

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