Digital Upskill Program ‘Mindcraft’

Question

How do we involve our employees worldwide in the digital transformation using a digital upskill strategy?

Background

With 37,000 employees in 40 countries and 7,000 stores, GrandVision is one of the largest optics retailers in the world. In addition to physical stores, GrandVision wants to focus on online channels to serve customers omni-channel. The competition is already further ahead in this area, so there was a high sense of urgency. 

Approach

Together with the GrandVision Academy team we developed he digital upskill program: Mindcraft. This program contains on- and offline components: digital magazines to inspire, ‘learning-bites’ to transfer knowledge, offline activities to connect people and an activation campaign to increase engagement. To match the target group as closely as possible and maximise the effect of the digital upskill programme, we distinguished three target groups.

Result

A successful launch of the activation campaign including a kick-off video premiere and the first digital Mindcraft interventions. Next to that, we achieved an engagement rate of eighty percent and  GrandVision HR ambassadors from all over the world participated.