Strategy in action

Strategy in action

The direction is set, now let’s generate the movement needed for transformation and impact.

A major transformation is no more than a long series of minor successes

A strategy proves its worth when the results become visible in everyday practice. Strategy is the starting point; what matters is realisation.

Too many organisations struggle to get beyond that starting point. Strategic plans get stuck in the day-to-day. Initiatives become fragmented. The energy of a new beginning ebbs away.

We are your experienced partner in strategy realisation. Drawing on our cross-disciplinary approach, our teams help your organisation transition from paper to practice. We won’t bog you down in more strategising, instead we’ll get started creating success experiences that build trust. We connect initiatives that reinforce each other. We open new paths towards lasting change. That’s how we build the momentum needed to achieve new results and to anchor new behaviour.

"Ultimately, executing strategy is about people. That's why we believe change must not only be explained well; above all, people need to experience it. By creating concrete success experiences together, we build trust, strengthen ownership and build the momentum organisations need to truly deliver on their strategy."

Britt Driessen
Director

Strategy realisation in practice

As partners in strategy realisation, we will help your organisation to focus on these three critical success factors: connecting people to the strategy, activating new behaviour, anchoring change for the long term

Connect

We put ourselves in your employees’ shoes to help them understand the new strategy, so that they will genuinely support it.

Activate


By rolling up their sleeves with us, your colleagues will gain success experiences. These experiences will make the new momentum become tangible and visible in behaviour and in everyday practice.

Anchor

When change and anchoring go hand in hand, , people, processes and culture undergo a transformation that lasts.

Proven results

eriks

A strategy embraced by the whole organisation

Together with ERIKS, we brought a new strategy to life within the organisation. We did this in four phases that everyone understood and embraced: Understand, Feel, Do, Keep Doing. We translated new values and behavioural principles into the everyday practice of more than 1,000 employees across six countries. We rolled out a single continuous programme for managers and employees, centred on understanding, experiencing and applying.

Managers worked with the strategy in interactive sessions and translated it into their own role and teams. Employees discovered the values and principles in experience-based sessions and made them concrete through their own behavioural agreements. We used serious gaming, audio experiences, video testimonials, a team canvas and more. This gave the strategy real meaning on the shop floor; it also strengthened colleagues’ connection with each other and with ERIKS. The programme was rolled out internationally, with central direction and local training.

Result

2.200

Engaged colleagues in motion

82%

feel motivated to contribute

6

Countries reached

Your strategy is ready.
Now it's time to
get moving towards change.

Britt would love to join you in exploring the next step towards realising your strategy.

Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie

Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.

Met dit nummer begint mijn weekend: Tash Sultana – Jungle

Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.

Gerben Tolkamp
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Ontvang ons gratis stappenplan
Met dit stappenplan helpen wij je op weg naar creatieve en impactvolle communicatie. Zodat jouw strategische boodschap resulteert in actie.