Beyond the Money

‘This is how you get 3,000 people excited about compliance training’

Request

How can we train people to apply Customer Due Diligence (CDD) standards in an effective, innovative and fun way?

Background

De Nederlandsche Bank regards banks as the gatekeepers of the financial system. As gatekeepers, they are responsible for countering financial crime, such as money laundering and the financing of terrorism. This implies the need of Rabobank employees to be aware of sanction regulations, standards and procedures, and how to apply them effectively.

Approach

Together with Rabobank, we designed an extensive, blended development programme that consists of ten interventions. In this programme, we focus not only on knowledge but also on awareness and skills. The most important intervention in this programme was an E-learning module combined with an online game: Beyond the Money.

Beyond the Money is like an interactive Netflix show, in which players make their own choices and determine how the story progresses. The choices and considerations correspond to what employees face in reality, but players were given a different role in the game. For example, the role of an investor, a quiz participant or a futuristic RaboCop.

Result

We trained 3,000 people in 31 locations worldwide with this programme. The target group is diverse, from front-office employees to CDD analysts, everyone follows the same training. The programme received excellent reviews from participants and is being used within the bank as an example of how to train employees in an innovative way.

Watch the case video below, in which we explain more about Beyond the Money.