Beyond the Money

The challenge

"How can we train people to apply Customer Due Diligence (CDD) standards in an effective, innovative and fun way?"

Our solution


Beyond the Money is a kind of interactive Netflix series, where players make their own choices and determine how the story develops. The choices and trade-offs correspond to what employees encounter in reality, but players are placed in different roles in the game. For example, in that of an investor, a quiz participant or a futuristic RaboCob.


Together with Rabobank, we designed an extensive, blended development programme that consists of ten interventions. In this programme, we focus not only on knowledge but also on awareness and skills. The most important intervention in this programme was an E-learning module combined with an online game: Beyond the Money.

Beyond the Money is like an interactive Netflix show, in which players make their own choices and determine how the story progresses. The choices and considerations correspond to what employees face in reality, but players were given a different role in the game. For example, the role of an investor, a quiz participant or a futuristic RaboCop.

The result

We trained 3,000 people in 31 locations worldwide with this programme. The target group is diverse, from front-office employees to CDD analysts, everyone follows the same training. The programme received excellent reviews from participants and is being used within the bank as an example of how to train employees in an innovative way.

Watch the case video below, in which we explain more about Beyond the Money.

Our team

Curious about more?

The National Children’s Rights Dialogue

Employer branding Arcadis

See all projects
Gerben Tolkamp

Get in touch!

Curious about how we will work on your challenge? Leave us a message. You will hear from us soon!

Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie

Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.

Met dit nummer begint mijn weekend: Tash Sultana – Jungle

Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.

Gerben Tolkamp
Slide 3 Heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Previous slide
Next slide
Ontvang ons gratis stappenplan
Met dit stappenplan helpen wij je op weg naar creatieve en impactvolle communicatie. Zodat jouw strategische boodschap resulteert in actie.