A gamified onboarding

The challenge

Can you help to engage our new colleagues with our culture and our core values in a fun refreshing way and challenge them to share their fresh perspective on our organization?

Nestlé is the world’s largest food company and a leader in Nutrition, health & wellness. The organization employs approximately 1,200 people in the Netherlands, with over 150 people starting in their new jobs every year. Nestlé would like to offer all of these new employees the same onboarding experience.

Our solution


We started by talking to the target audience and defining and prioritzed the most important goals for the renewed onboarding program in our team. We came up with ideas to engage new Nestlé onboarders with the culture and the core values in surprising ways. And we incorporated ways to gather starters’ fresh perspective on the organization. With this as our design principles, we created a revamped onboarding journey in which starters get to know Nestlé better on two different levels: the individual and team level.


A renewed journey that involves starters in a storyline that fits well with the organization. During their journey, they follow the story and journey from ingredient to full-fledged Nestlé product and see first-hand how the renewed Nestlé strategy impacts that journey. After signing their contract, starters are given an interactive magazine to guide them through the experience. During their first day on the job, they play a collaborative office game together, to really get to know each other. Followed by a strategy challenge in Teams. One month later, they have pitch day where the different teams compete and pitch their fresh perspectives on the Nestlé’s strategy.


Our team

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Kristy Muijen

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Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie

Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.

Met dit nummer begint mijn weekend: Tash Sultana – Jungle

Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.

Gerben Tolkamp
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