A gamified onboarding

A surprising experience centered on your organizational culture and core values.

Question
“Can you help us create an onboarding experience that will engage our new colleagues with our organization’s culture and core values in a refreshing way and challenges them to share their fresh perspective on the organization?”

Background
Nestlé is the world’s largest food company and a leader in Nutrition, Health & Wellness. The organization employs around 1,200 people in the Netherlands, with over 150 people starting new jobs every year. Nestlé would like to offer all these new employees the same onboarding experience.

Approach
For this project, we started by mapping out the target audience and the most important goals of the renewed onboarding program. Nestlé wanted to engage its onboarders with its culture and core values in a surprising way. On top of this, Nestlé wanted to gain starters’ fresh perspective on the organization. With this as our foundation, we created a renewed onboarding journey through which starters could get to know Nestlé better, both on an individual and team level.

Result
A renewed journey that involves starters in a storyline that fits the organization. During their journey, starters develop from an ingredient to a full-fledged Nestlé product through a renewed strategy. How? After signing their contract, starters are given an interactive magazine. During their first day on the job, they play an office game in teams. They then start working
on a strategy challenge with the same team. One month later, they have a pitch day, during which the different teams compete and present their fresh perspective on Nestlé’s strategy.