Aegon asked us: can we make presentations to students a little less boring? Can we introduce our four departments and corporate culture in an interactive way? Of course we can!
In a competitive landscape of potential employers, how do you capture students’ interest? For AEGON we tackled this challenge by developing a digital escape room.
The Aegon Campus Recruitment Team is responsible for attracting bright young talent to their company. From career events to in-house days, they’re always on the lookout. Aegon wants to level up their recruitment activities by organizing digital events, making participation easier for candidates across the whole country. Moreover, a digital event, with a well-crafted format, is easier to execute for the campus recruitment team. So, we got to work!
Together with the project group, we outlined specific learning objectives for the game. What should a student learn about Aegon’s culture? Based on that, we crafted an immersive storyline: The Future of Aegon.
In The Future of Aegon, players step into the role of board advisors for a day. They must tackle the question: “If I could shape Aegon’s future twenty years from now, what changes would I make today?”. Players are fully engaged in the storyline through a professional introduction video.
The escape room comprises four puzzles, each representing a different department. These puzzles were co-created with colleagues from these departments to closely mirror real-life scenarios.
Each puzzle is introduced with its own video, simulating a video call with actual Aegon colleagues. These colleagues not only explain the puzzle but also elaborate on how it aligns with the company culture.
After playing our game, 75% of players express a desire to work at Aegon. Moreover, all players prefer the escape room over other forms of company introduction, such as slides or case studies – a result that fills us with pride!
75% of the students expressed interest in working for Aegon after playing the game.
Curious to find out how we will work on your challenge? Leave us a message. You will hear from us soon!
Bedrijfspand de Pionier
Grebbeberglaan 15
3527 VX Utrecht
Het Klokgebouw
Klokgebouw 210
5617 AC Eindhoven
Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie
Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.
Met dit nummer begint mijn weekend: Tash Sultana – Jungle
Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.
