We designed an audio-based game in which employees had to take a stand on dilemmas. This made BDO’s core values and competencies truly resonate in an impactful way.
Real change requires more than just a conversation or presentation. That’s why BDO asked us to develop a gamified strategy activation that brings the new core values and competencies to life within the organization.
Real change starts with courage, with experimentation, with trial and error. We designed an audio-based game that 130 participants can play simultaneously in one hour. In the game, the players feel and experience what the core values mean in practice. We challenge them to embrace discomfort.
Players are challenged to take a stand (to show their true colors) on tough, real-life dilemmas where they must use the core values as a compass. Their choices – and those of their colleagues – become physically visible in the space, leading to surprising and meaningful conversations.
Through play, participants learn what BDO’s core values are and how they relate to their own values. Afterwards, they say that the core values are now ‘top of mind’ and that the game sparks conversations. The game has engaged over 3,000 BDO employees and has now become a permanent part of the onboarding program.
"You’re really forced to reflect on your sense of ‘what would I do in real life,’ and that’s exactly what the game was designed for."
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Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie
Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.
Met dit nummer begint mijn weekend: Tash Sultana – Jungle
Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.
