Increasing employee engagement

The challenge

FrieslandCampina Ingredients asked us to create an experience to increase the sense of pride among their employees worldwide.

“Why do we do what we do? How does our work impact the lives of our consumers?”
We built an experience to increase employee engagement around the world.

Our fresh perspective

Employee engagement

We wanted to find a unique way to show the impact that FrieslandCampina Ingredients’ employees have on the lives of their different target groups. To achieve this, we developed a new concept – “the Black Box.”

Project FrieslandCampina
Black box FrieslandCampina

Audiovisual experience

The Black Box is an audiovisual installation with video screens on three sides, which we used to place viewers quite literally in the middle of end users’ lives.

The Black Box experience featured four different storylines, all of which helped to make the impact FrieslandCampina Ingredients’ products have on the lives of their end users visible and tangible.

We assisted FrieslandCampina with both the construction of the Black Box and the creation of the video.

Internal communication worldwide

To give all FrieslandCampina Ingredients’ employees the opportunity to experience the Black Box, it travelled all over the world. From Veghel to Shanghai, from Bedum to Singapore, the Black Box visited every FrieslandCampina Ingredients location.

More than 2,000 employees worldwide experienced the Black Box, making a deep impression on many of them. By clearly showing why their work is so important, the video increased employees’ sense of pride in their work and their esteem for their colleagues.

Black box FrieslandCampina
Black box FrieslandCampina

“Frisse Blikken displayed flexibility, creativity, and a strong desire to make the Black Box into a success. I’m incredibly proud of what we accomplished together.”


In brief 🧺

In brief 🧺

Our team

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Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie

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Met dit nummer begint mijn weekend: Tash Sultana – Jungle

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Gerben Tolkamp
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