Digital Movement ‘Dare to be Digital’

The challenge

What story and which marketing materials can help us to simply and powerfully connect Arcadians to the Digital Strategy and thus claim a position as Thought Leader within the industry?

Our solution

Background

We worked in co-creation with a multidisciplinary team from Arcadis. Together with our network of graphic designers and IT partners, we created a combination of various on- and offline tools and interventions to include employees in the Digital Strategy.

Approach

In order to connect the Arcardians to the strategy, we formulated a clear story covering questions like ‘what does this strategy entail, for whom is it intended and how does it translate into practice?’ Based on the researched needs of the target group, an appropriate communication plan was drawn up. We then divided the strategy into six digital priorities, which we communicated through podcasts, infographics and videos. Employees could also experience these priorities through different interventions, which enabled them to not only understand, but also feel and convey them. The Digital Week was in perfect alignment with previous communication and interventions. During this five-day programme employees could join live session at four different locations in the Netherlands or participate online. The sessions included master classes, interactive workshops, a ‘house of commons’ debate and a hackathon. In the special ArcaDigital App participants could find event information and earn points for participation. To claim the position of Thought Leader, several video’s that showcase client projects are shared externally. These video’s now serve as a showcase for potential customers, to show to what extent Arcadis is developed digitally and what opportunities this offers them.

The result

300

People participated in Digital Week

500

Users on the app

8

Podcasts

8

Video’s with more than 6000 viewers

Our team

Curious about more?

Beyond the Money

Continuing to connect company doctors in training

Culture and values trajectory

See all projects
Gerben Tolkamp

Get in touch!

Curious about how we will work on your challenge? Leave us a message. You will hear from us soon!

Achtergrond: phD in Human Resource Management en Organizational Behavior. Master Arbeids- en Organisatiepsychologie

Mijn verborgen talent is… Sportgerelateerde vragen in een pubquiz beantwoorden.

Met dit nummer begint mijn weekend: Tash Sultana – Jungle

Als ik later groot ben dan… Heb ik een bedrijf dat mensen helpt om hun leven leuker te maken.

Gerben Tolkamp

Neem contact op

Ben je benieuwd hoe we met jouw vraagstuk aan de slag gaan? Laat een bericht achter. Je hoort snel van ons!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Slide 3 Heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Previous slide
Next slide
Ontvang ons gratis stappenplan
Met dit stappenplan helpen wij je op weg naar creatieve en impactvolle communicatie. Zodat jouw strategische boodschap resulteert in actie.