Strategy activation for Stichting Laurens

The challenge

Stichting Laurens is committed to helping people live as independently and meaningfully as possible as they age, recover from illness or live with permanent disabilities.

To continue providing high-quality care now and in the future, Laurens has refined its strategy and asked Frisse Blikken to activate it among their top 150 leaders.

Our fresh perspective

From awareness to action

In close collaboration with Laurens’ project team, we developed a diverse program that takes the needs of the target audience into account. Using the ‘understand-feel-act’ methodology, we developed various interventions to really get the strategy across.

Strategy activation Laurens: a gamified experience

Even before the program began, the room was filled with actors who immediately pushed the leaders out of their comfort zones. The actors made remarks or asked questions about the strategy, setting the stage for the opening scene, which sharply highlighted the challenges ahead.

We designed three custom-made games to bring the strategy to life: an interactive audio experience inspired by the Dutch TV show Over de Streep (which encourages participants to step forward and share personal experiences), a role-playing card game where they solved cases from various Laurens perspectives, and a challenging escape room.

The grand finale: the strategy safari

The venue was transformed into an inspiring experiential world, filled with visual and interactive elements that brought the strategy to life. Think of stories about elderly care in other countries, the ‘Laurens Date Café’ where genuine conversations took place, a digital care corner inspired by the Rotterdam MediaMarkt, discussions with the board – and many more creative installations.”